Firstly i had to buy a new graphics card, which although no problems before, EA support was lacking as it wasnt one listed on their own game specs.

after many false startes and uninstalls and reinstalls, they suggested the following: (pasted directly from my email from them)
We are going to use a very easy and helpful tool named REVO to make sure that we get The Sims 3 100% off your computer. This will allow us to start with a clean installation of the game, fixing many issues.

Please keep advised that you are going to use the Free Download copy of REVO. You will not need to purchase the program at any time. (revouninstaller-dot-com)

Once we download and install REVO go head and start up the program and follow the instructions below:
1. Right click on the Sims 3 Icon, select the option to Uninstall
2. Once we select the Uninstall option go ahead and select the Advanced bubble and click Next
3. It will now uninstall Sims 3 and then scan for left over Registry files
4. Make sure only to check the BOLD Registry Files and then select the option to Delete them
5. Click Next
6. It will now scan for left of files and when can press Select All and then press Delete to remove them
7. Click Next or Finish
8. Follow instructions 1 to 7 until we have all Sims 3 Expansions removed as well
9. We can now close out of the REVO program

We can now go ahead and re-install your Sims 3 game and Expansions in the order below:
1. Sims 3
2. World Adventures
3. High End Loft
4. Ambitions
5. Fast Lane Stuff
6. Late Night
7. Outdoor Living
8. Generations

If you do not have one of the Expansions you can go ahead and skip that one and install the next one on the list you own. Once we have everything installed, we can start up the game and see if this helped get the issue resolved. Once we have started up the game, we can then exit out of it and follow the instructions above to recover your save data.

Once i did that, and Put each EP and SP into the DEP settings... I also included the launcher.exe file from the latest EP (in my case Generations) in the DEP settings also as the launcher also runs in the background of the game, it has to if you can purchase stuff from the store whilst playing the game)

My User Account Control setting is still set to OFF.

My game now runs! I do hope that anyone else having such issues, will also try the REVO, and DEP settings including the launcher... you never know, it could help you too!